Web Design for Diverse Industry Segments
Over the course of multiple projects, I honed my ability to understand diverse client needs and translate those into custom-designed websites that balanced aesthetics, usability, and business objectives. Working across industries such as finance, real estate, healthcare, hospitality, and more, I led design efforts that helped communicate clients’ messages effectively through digital mediums. This case study showcases some of these projects, each of which had clear goals and objectives, all met through thoughtful design and collaboration.
Finance & Insurance Websites
Bharati AXA Website (Insurance Sector)
For Bharati AXA, I designed an interactive website aimed at providing users with financial planning tools. The insurance industry demands a level of trust and clarity in communication. My design focused on creating intuitive user interfaces that made complex financial concepts easy to understand.
I conceptualized and designed financial planning widgets, ensuring they were not only functional but also engaging for users. The clear, minimal aesthetic helped focus user attention on core information, while maintaining alignment with the brand’s professional image.
Key Design Highlights
- Interactive Tools: Widgets were designed to simplify financial planning for users.
- Trust-Building Design: Clean and professional layout to enhance user confidence in the brand.
- User-Centric Approach: Ensured that users could access the content easily, with a clear flow of information.
Tata Capital Website (Finance Sector)
Tata Capital’s project involved designing both the corporate website and the intranet for employees. The challenge here was to communicate financial products to both potential customers and internal stakeholders, while maintaining consistency in design and user experience.
The intranet design prioritized internal collaboration, while the corporate website emphasized accessibility and ease of navigation, especially for users exploring the company’s financial products.
Key Design Highlights
- Corporate & Intranet Design: Ensured seamless communication of financial products both externally and internally.
- User Accessibility: Created an easy-to-navigate website for potential customers while adhering to corporate standards.
Healthcare & Beauty Websites
Botox Website (Beauty & Medical Sector)
This project presented a unique challenge of combining the aesthetics of beauty products with the professionalism required in the medical industry. Botox, a cosmetic and medical product, required an online presence that appealed to a wide range of users—from beauty enthusiasts to healthcare professionals.
I balanced visuals with usability, ensuring that the information was accessible while maintaining a premium, clean design to reflect the brand’s luxury positioning. The layout directed users to core product information, clinical evidence, and potential benefits while maintaining a sleek, high-end aesthetic.
Key Design Highlights
- Elegant Visuals: The design reflected both beauty and professionalism.
- Information Accessibility: Complex medical information was simplified through visual hierarchy and clear content layout.
Real Estate & Infrastructure Websites
Godrej Properties (Real Estate Sector)
The Godrej Properties website design presented an interesting challenge. I developed a scalable architecture that could showcase over 100 real estate projects in a seamless way. The website needed to be both visually appealing and easy to navigate for potential buyers and investors.
I focused on creating a structure where users could easily find the information they were looking for—whether it was a specific property or general information about the company. The design combined a clean aesthetic with a robust backend framework that ensured scalability as the company grew.
Key Design Highlights
- Scalable Architecture: Built a framework to accommodate 100+ projects efficiently.
- Property-Focused Layout: A design that allowed users to easily browse through projects.
- Strong Visual Identity: Maintained a consistent and professional look across pages to reflect the brand's premium positioning.
SPCL Real Estate and Infrastructure Website
For SPCL, a leading real estate and infrastructure company, I worked on creating a visually engaging and highly functional corporate website. The design emphasized clean navigation, allowing users to explore SPCL’s diverse projects seamlessly. The homepage was designed to highlight the company’s key developments, while the inside pages provided detailed insights into their projects with a focus on scalability and content organization. The website was structured to communicate SPCL’s leadership in the infrastructure industry while offering a user-friendly experience for potential clients and stakeholders.
Indiabulls (Luxury Real Estate Sector)
Indiabulls required a luxury-focused design to reflect their high-end real estate offerings. The website was designed with a premium aesthetic that highlighted their projects while emphasizing usability.
Every page was designed to evoke a sense of exclusivity, with high-quality visuals and an elegant design that appealed to upscale buyers. At the same time, I ensured that the site was easy to navigate, giving potential customers quick access to property details.
Key Design Highlights
- Luxury Aesthetic: Designed to evoke exclusivity, luxury, and elegance.
- Efficient Navigation: Balanced visuals with ease of access to property information.
GVK (Infrastructure Sector)
GVK’s corporate website required a professional and authoritative design that reflected the company’s stature in the infrastructure industry. I focused on creating a clean, structured layout that conveyed trust and competence while keeping navigation simple.
The design incorporated a minimalistic approach with bold typography and strong imagery to communicate the scale and scope of GVK’s projects, ensuring users had easy access to key information.
Key Design Highlights
- Corporate Design: Conveyed authority, trust, and professionalism.
- Visual Hierarchy: Used bold design elements to reflect GVK’s influence in the infrastructure space.
Travel & Hospitality Websites
CSIA (Mumbai Airport)
For the Mumbai International Airport (CSIA), I contributed to the design of an interactive map section that helped travelers navigate the airport’s expansive facilities. The challenge was to create a user-friendly interface for an audience that could range from frequent flyers to first-time travelers.
The design was minimal yet functional, with an emphasis on clarity and ease of use, ensuring that users could navigate the space intuitively even under time constraints.
Key Design Highlights
- Interactive Navigation: Designed an intuitive airport map for smooth user experience.
- Functional Simplicity: Prioritized ease of navigation to cater to all user types.
Automobile
HERO Motors (Automobile Sector)
HERO Motors underwent a major rebranding, and I designed their website to reflect their new identity. My goal was to create a user-friendly site that showcased their range of two-wheelers while incorporating the brand’s new look.
I developed a design that was bold, modern, and aligned with HERO’s brand objectives. The layout showcased their product range while maintaining a balance between aesthetic appeal and user functionality.
Key Design Highlights
- Rebranding Focus: Created a bold, user-friendly design in line with the new brand identity.
- Product Showcase: Optimized for easy exploration of HERO’s two-wheeler lineup.
The Hero Motocorp website showcases a clean, modern design that effectively highlights the brand's extensive range of motorcycles. Each product page is carefully crafted to provide detailed information about individual bikes, offering users a seamless and engaging experience. With an emphasis on usability and visual appeal, the site ensures easy navigation through Hero's offerings, allowing users to explore bike features, specifications, and performance in an intuitive manner. The overall design reflects the brand’s focus on innovation and quality while providing a user-friendly interface for potential customers.
Fashion Website
Ritukumar (Fashion Sector)
For Ritukumar, a luxury fashion brand, the design proposed was a blend of high-end aesthetics and usability. The website needed to reflect the premium nature of the brand while making it easy for users to explore and interact with fashion collections.
The layout was clean, with a focus on showcasing product imagery and engaging users through an immersive browsing experience.
Key Design Highlights
- High-End Aesthetic: A luxury design aligned with the brand’s high-end positioning.
- Immersive Browsing: Designed for ease of exploration through the fashion collections.
Conclusion
These projects illustrate my deep understanding of web design, where I consistently balanced aesthetic appeal with usability to meet client goals. Each project, across multiple industry segments, came with its own set of challenges, but the clear objectives were always met through thoughtful design solutions. My role extended beyond just designing beautiful layouts—I focused on understanding the clients’ message, translating it effectively for users, and ensuring the websites performed well in both visual appeal and functionality.
 
All Selected Works